Your Online Conversation Social media
Social media websites are free platforms that brands can use to promote their products and services, whilst also interacting and engaging with customers. However with new social media websites popping up all of the time, managing accounts efficiently can often be very difficult and time consuming for businesses. If you need help with branding your social media pages, content creation or day-to-day management, you have certainly come to the right place!
The team here at Your Online Conversation is highly experienced in managing social media marketing campaigns for businesses from a wide range of industries. We provide a fully outsourced solution that involves developing an effective social media strategy for your business, as well as managing your accounts on your behalf.
Our wonderful team of social media managers will set up your social media pages, ensuring your branding and values remain consistent from site to site. We will also produce a bespoke strategy for your business, ensuring it works towards the goals outlined in your online marketing campaign.
Establishing your brand
Just like when you created your business website and offline marketing materials, when it comes to setting up your social media pages, consistency is key. Our expert team of designers will set up your social media pages across various different platforms including Facebook, Twitter and Google Plus, ensuring your logos, colour schemes and banners are consistent throughout. The better your branding is, the easier it will be for customers to recognise your company and the more likely they will be to trust your brand.
Although social media is great for promoting your products and driving traffic through to your website, if you constantly bombard your followers with links, they are not going to respond well. It is important to use your social media platforms to engage with customers and provide them with useful, interesting and relevant content. We can create bespoke content that is relevant to your business and target audiences on your behalf. Our aim is to build up as many social signals as possible (likes, re-tweets and plus ones) as the more your content gets, the more likely Google and other search engines are to value your business as important and authoritative.
Social media integration
Another great way to promote your products online is to include 'share me' social media buttons on your website. By integrating your website with social media and making it easier for your customers to share the products they have bought, you stand a better chance at increasing sales via recommendations.
Social media analytics and reporting
Just as it is important to monitor PPC campaigns and website traffic, it is essential to keep track of the results produced by social media activity. Using our platform, we can create detailed online reports of your social media activity, which will be available for you to view at any time of day. By recording this information, we can get a better idea of the most popular social media platforms used by your target audience, as well as what type of content they respond well to.