Your Online Conversation Search Engine Optimisation (SEO)

Unfortunately driving traffic to your website is not as easy as setting up a website and listing it in a search engine directory. In order to make your website visible online you will need to improve its SEO. Feeling a little confused? Don't worry - our experienced SEO team is here to help! We can increase the exposure of your website online by ensuring it performs well in all of the major search engines including Google, Yahoo and Bing. We only ever use white hat SEO techniques, so you can have the peace of mind that your site is being optimised in accordance with the regulations set by search engines.

Your Online Conversation SEO techniques
When it comes to SEO campaigns, there is not a one size fits all approach you can take. When tailoring your campaign, we will take a wide range of factors into consideration, just like search engines do when ranking your site. It is our holistic approach to SEO, that makes our service stand out from the rest. Rather than focusing on a single aspect of SEO, we focus on a combination of elements, some of which we have outlined below.

1. Keyword Research
Keyword research involves identifying the most relevant keywords for your site to rank for.

2. SEO Auditing
All of the websites designed and developed by the team here at Your Online Conversation are SEO friendly. Our team of web designers ensure that all sites are created with in-built SEO features so the sites stand the best chance at being crawled and ranked by search engines. If we have not built your website, then do not panic! We can still perform an SEO audit on your website to see how SEO friendly it is. If we find any problematic parts of your web design, we will suggest beneficial changes that our designers can implement for you. This SEO 'housekeeping' service will bring your website inline with our standards.

3. Link Building
When it comes to link building there is a right way to go about it and there is a wrong way. If you go down the wrong route, your site will end up being penalised by Google and you may lose your ranking. However, if you take an ethical approach to link building, your site can benefit from higher rankings and increased traffic.

4. Content Creation
Content has never been as important as it is today. Google's Hummingbird algorithm favours websites that constantly produce fresh, relevant and interesting content for users. Your Online Conversation offer comprehensive content creation solutions to clients, including article writing and guest blogging.


Get the most powerful online marketing solution from YOC today!