Whilst organic SEO is the best way to achieve long term results, there are many benefits of using PPC in the short term. Here at Your Online Conversation we have a team of experienced PPC analysts who, along with the help of our Platform, can create effective PPC campaigns for your business website.

What is PPC?
PPC stands for Pay Per Click and is a form of online advertising that is used to increase your business's visibility to targeted users and drive traffic through to your website. When you search for something in Google or Bing, you may notice the links that appear at the top of the page. These are pay per click adverts. Every time the link is clicked on by a user the business behind the ad will pay a specific amount of money.

Our team of PPC experts are experienced in managing high performing campaigns for clients from a wide range of industries. We understand that PPC is not all about clicks, instead concentrating on the cost per acquisition (CPA) and return on investment (ROI) for your business. Using our platform, we will keep track of PPC activity, monitoring the most profitable keywords and ensuring that your budget is allocated to them only.
How does paid search work?

The main search engines like Google and Bing offer paid listings to individuals and businesses. In return for the payment, their links are placed higher up than those ranking naturally. In order to secure a PPC ad, you have to bid for it. The price paid per click should be determined by how competitive the keyword or phrase is. The amount you are willing to pay will determine where on the search engine results page your paid ad will be placed.

Before bidding on any keywords, it is important to carry out thorough keyword research. This is something that the team here at Your Online Conversation can help you with. Using keyword tools, we will identify the most relevant keywords to optimise. It is important that these keywords are words that users will type in when looking for the products, services or content you offer on your website. By ensuring this, you will stand a greater chance at increasing your traffic levels and conversion rates.
Once your keywords have been chosen, our team of experienced copywriters will create effective content for your PPC ads, ensuring the text is both engaging and enticing.
How can PPC ads benefit your business?

PPC campaigns are one of the quickest and most effective ways to drive traffic to your website. Providing they have been optimised correctly, they will target the right customers and the right time, providing an excellent return on investment. Not only are PPC advertisements effective in targeting customers, but they can also be customised and altered at any point in line with the results shown in your campaign reports.

Although you will need to use organic SEO techniques in order to create long-lasting results for your business website, PPC campaigns are great for using in the short-term as they provide instant results that will put your website in front of the eyes of your target audience. Providing that your campaigns are managed efficiently and tailored to target the most profitable keywords, there is no reason why they cannot be an effective form of advertising for your business to explore.